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This book has been written in response to the many people who have grown tired of hearing me tell these stories and examples to entrepreneurs, corporate management and investors. I heard, "Write them down so we don't have to listen to you." In putting t his series of parables together, I had in mind expounding my philosophies of making companies attractive for outside capital-- why to do it, how to do it, when to do it, how to promote it and what to do with it.
- Entrepreneurs should gain insight into what makes companies attractive for different types of investors at various stages in a company's growth. I believe this book will also be useful to:
- Seasoned management, to see how their policies should adapt to the changing needs of employees, suppliers, customers, bankers and investors with respect to capital needs.
- Investors, to set standards for the management principles that would be attractive for their investments.
- All, to understand the changing roles played by investment bankers, advisors, directors and investors with companies as the maturing process unfolds.
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john@johnsanders.com
©1988 John D. Sanders
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